Almost gone are the days when you have to make multiple display creatives to match every format and device on the internet. With responsive ads, AdWords introduces a one-size-fits-all tool to upload one creative that resizes based on device and format.
With Smart Bidding, Google applies its machine learning capabilities to campaign optimization. Save yourself time, and other good things like money by turning on Target CPA, Target ROAS or Enhanced CPC.
Who knew this summer was going to keep us so ridiculously busy? Google did. It seems AdWords is rolling out a new feature each and every week. The latest: a new site extension features your products and prices below mobile text ads.
Adwords gets ready to roll out Similar Audiences retargeting to search campaigns We’ve had Similar Audiences on the Google Display…
Budget maintenance is probably the most important is the most important thing when managing your AdWords campaigns. If you overspend,…
You think your PPC campaigns are super successful. You’re generating strong lead volume at a cost per acquisition below target. Management is happy but…
After building and managing several appliance repair PPC campaigns over the last several years at Bloom, we’ve managed to gain…
