Google Updates Display URL Policy
If you’re currently running an AdWords campaign and have been actively testing various combinations of destination URLs and display URLs…
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Improving Google AdWords Quality Scores With Landing Pages
In the past few months, clients are often surprised when we notify then that some of their targeted campaign keywords…
Yahoo Conversion Assists – Better Data, Smarter Bidding
“Conversion Assists? What’s That?” We’re often asked what the “Assist” column means in Yahoo Search Marketing’s Panama platform. At this…
Putting the Short Tail to Work
When optimizing an existing campaign, I commonly encounter a setup consisting of primarily short tail keywords to get potential customers…
SEMPO 2007 Survey: Ends Feb 1
SEMPO’s 2007 State of Search Engine Marketing Survey is open for participation. This is an opportunity for everyone who uses…
Happy Birthday Bloom! Hello Blog…
It’s with great pleasure and pride that we celebrate Bloom’s one year anniversary today. To commemorate this milestone, we’d like…
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