Bloom is Hiring: PPC Account Manager Wanted
We’re excited to announce that we’re hiring! We’re currently looking for an experienced PPC Account Manager to help us manage our growth and expansion.
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New LinkedIn Group for PPC Pros in Canada
In an attempt to make it easier for PPC professionals and aficionados from around Canada to connect with each other on LinkedIn, we recently launched a new LinkedIn group: PPC Pros Canada. This group facilitates discussions on cutting edge pay per click strategies, industry news, trends and insights by leveraging the tools that LinkedIn provides.
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Celebrating 2 Years of Making PPC Campaigns Bloom!
Fresh off the celebration of the holidays and the New Year, this time of the year marks a really important date for us at Bloom - our birthday! It's with great pleasure that we celebrate Bloom's second anniversary today.
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AdWords Editor 7.0 Update – Find First Page Bid Estimates & Quality Score Problems Quickly
Google has quietly released AdWords Editor 7.0 this morning which includes new and long overdue features such as First Page Bid Estimates and Quality Score. Learn how to take action by using 2 quick Advanced filters to spot problems.
How Exact Match Keywords Can Kill Your Quality Score
Using all match types in PPC advertising is crucial to getting the best results. Broad matched keywords allow you to cast a wider net while phrase and exact matched keywords help you refine and filter out unwanted traffic. But simply including all keyword match types in your campaigns for each and every keyword will not always make sense to do.
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New in AdWords: More Control to Target iPhone Users & Other Mobile Devices with a Full Browser
Today we noticed a new feature in our clients' AdWords accounts - the ability to choose if you want to display ads on mobile devices with full internet browser capability like the iPhone.
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Q & A with Charlotte Riley at A.C. Riley Communications
We had the pleasure of interviewing Anne Charlotte Riley of A.C. Riley Communications. Charlotte is a master wordsmith who excels at delivering optimized online content that is both people and search engine friendly.
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