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Make It Bloom: What’s Happening Now in Digital Marketing

Our digital marketing specialists weigh in on the ever-changing world of digital marketing — sharing insights, techniques, tools, and tales from the front lines.

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Paid Media / December 15, 2008

How Exact Match Keywords Can Kill Your Quality Score

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Using all match types in PPC advertising is crucial to getting the best results. Broad matched keywords allow you to cast a wider net while phrase and exact matched keywords help you refine and filter out unwanted traffic. But simply including all keyword match types in your campaigns for each and every keyword will not always make sense to do.


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