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We had the pleasure of interviewing Anne Charlotte Riley of A.C. Riley Communications. Charlotte is a master wordsmith who excels at delivering optimized online content that is both people and search engine friendly.
Paid search is a great way to drive online conversions, sales, leads, signups, downloads, you name it. But what about tracking those pesky conversions that take place offline that you got because of your paid search efforts?
This week I had the pleasure of interviewing Étienne Garbugli owner of Kotsego, a user-centered web design agency specializing in web usability design and testing, landing page optimizations and heuristic evaluations.
If you're using AdWords Editor 6.5 to manage multiple accounts, you may have experienced some frustrations with the bugs discovered with the new Keyword Opportunities feature when loading an account as an MCC. Well, it's now fixed with the 6.5.1 update.
As announced on their AdWords blog yesterday, Google is now giving advertisers more insights into their AdWords campaigns by adding the ability to view campaign statistics for Google Search and Search Partners separately. It's about time!
With Canadians heading to the polls on October 14th, inspired by the energetic and dramatic US election race, I was wondering if our political parties in Canada have been influenced a bit by savvy Internet campaigns from our neighbors south of the border.
Yes, Google is once again refining the way advertisers’ Adwords quality scores are to be calculated. Here’s what you can expect to see...
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