Google Announces New 2.5% Digital Service Tax for Canadian Media Spend
In a recent development that will impact many businesses, Google is set to implement a new 2.5% “digital service tax”…
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What Google’s Decision to Cancel Third-Party Cookie Deprecation Means for Marketers
🗣 “The Cookie Apocalypse” 🗣 “The Death of Third-Party Cookies” 🗣 “The Cookie Purge” Over the past four years, marketers…
How to Advertise on Prime Video: A Comprehensive Guide
With critically acclaimed TV series and blockbuster movies, Prime Video is a premier entertainment destination where brands can engage millions…
A+ Insights to Ace your 2024 Back-To-School Marketing Campaign
Even though it seems like summer vacation has just begun, the back-to-school season — the second-largest retail opportunity of the…
Introduction to Google SGE: Revolutionizing the Search Experience
In its relentless quest to improve the user experience and provide more relevant search results, Google has unveiled its latest…
How To Leverage Full Funnel Strategies for Affiliate Marketing
A full-funnel strategy in affiliate marketing goes beyond mere tactics—it’s a comprehensive approach that nurtures potential customers from initial awareness…
The Scoop on Google + Yahoo’s 2024 Email Sender DMARC Requirements
In October 2023, Google and Yahoo announced new sender requirements aimed at protecting recipients from unwanted emails. Fast forward to…
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