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Digital Marketing / August 01, 2014

Split Testing Your Landing Page – Best Practices

By pavel.okulov

Part 3/3 — Landing Pages ABT. Always. Be. Testing. You’re all happy about that great landing page you’ve built. All…

Digital Marketing / July 24, 2014

7 Essential Elements for a Clear Landing Page

By pavel.okulov

Part 2/3 — Landing Pages The heart & soul of your AdWords campaign. Now that you get how important making…

Paid Media / July 16, 2014

AdWords For Appliance Repair Success

By Xurxo Vidal

After building and managing several appliance repair PPC campaigns over the last several years at Bloom, we’ve managed to gain…

Digital Marketing / July 11, 2014

No Landing Page? You Ain’t Gonna Sell.

By pavel.okulov

Part 1/3 — Landing Pages Let me start by telling you a story about Bob. Today, Bob is looking for…

Paid Media / July 03, 2014

Understanding AdWords Quality Score

By Xurxo Vidal

In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click.