Google Adds Search Funnel Metrics in AdWords Interface
Slightly buried amongst the industry news of Enhanced Campaigns is an added set of more accessible metrics within the Google Adwords interface: Search Funnel Metrics.
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No Ma, I Don’t Work for Google
My mother keeps asking me, “Josh what exactly do you do?” I’ll begin explaining it to her and after a few puzzled expressions, she’ll respond by saying: “So you work FOR Google?” No ma, I help businesses USE Google !
Google AdWords Enhanced Campaigns – The Latest Update
On February 6th 2013 Google announced an AdWords update they call Enhanced Campaigns. In short Enhanced Campaigns are an updated…
Congrats to Frank & Oak!
It’s exciting to see a great team we’ve worked closely with for a few years get a huge vote of confidence. Frank & Oak just raised a Series A investment of $5 million led by Lightbank
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Get Started with Google AdWords Labels
What are Google AdWords Labels? This relatively unused feature allows users to tag campaigns, ad groups, ads, and keywords with whatever label you deem useful to gain insights into account performance.
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Get Started with Google Adwords Campaign Experiments – Part 2
In Part 1 of the AdWords Experiments Edition we discussed how to define and set up a Google AdWords Experiment while in this part we will be discussing how to commit to a decision based on the data you have.
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Get Started with Google Adwords Campaign Experiments – Part 1
If you have ever managed any PPC campaigns you have at one point or another had a gut feeling that…
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