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Make It Bloom: What’s Happening Now in Digital Marketing

Our digital marketing specialists weigh in on the ever-changing world of digital marketing — sharing insights, techniques, tools, and tales from the front lines.

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Paid Media / July 03, 2014

Understanding AdWords Quality Score

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In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click.

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