Automate (almost) everything with Google’s Universal App Campaigns
Get ready for ads that manage and optimize themselves. Google’s upgraded Universal App Campaigns are now available on all accounts (and for iOS apps).
Blog categories
Get ready for ads that manage and optimize themselves. Google’s upgraded Universal App Campaigns are now available on all accounts (and for iOS apps).
Tis the season for the deluge of “year in review” blog posts. A lot of them have been listing the…
Where should you be allocating our ad spend in the coming months? In performance marketing, advertisers stay and pay more when an ad platform is delivering results. Let’s follow the money, as reported in Merkle’s latest Digital Marketing Report.
It’s easy to end up like a deer in the headlights with Black Friday, Cyber Monday and the holiday shopping season coming right at you. Where to start? Below, we’ve outlined three essential pre-holiday optimizations that will give your campaigns more bang for your buck.
Do you currently manage a campaign where the goal is website engagement? If yes, this article is for you. For…
We can’t believe it’s live. In and around all the client projects that consumed our attention this past year, we have been quietly building the latest iteration of our digital home. Here’s the story behind the new Bloom website, live this week.