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Innovations / February 28, 2017

Watch out for Automatic Call Extensions!

By Sam Lalonde

Whether you like it or not, Google is adding automatic call extensions to your AdWords account. The phone numbers are…

Innovations / February 23, 2017

Amazing New LinkedIn Ads Features

By Kelon Jones

B2B marketers can rejoice! LinkedIn is updating its ad platform by adding new features that will help businesses both refine…

Paid Media / February 14, 2017

Make the most of AdWords’ cross-device attribution reports: here’s how

By Xurxo Vidal

You already know that many of your conversions often originate on one device and finish on another. With cross-device attribution reports, AdWords has introduced a way to trace a visitor’s interactions with your ads across devices. Learn how to optimize based on these reports.

Paid Media / February 07, 2017

Why you should all be using Facebook’s Lookalike Audiences

By Sarah Geoffrion

Lookalike Audiences may be Facebook Ads’ most underrated feature. Upload one of your customer lists to Facebook, and then target a whole audience of people who share the characteristics of your customer lists. It’s magic. And it’s easy, too.

Innovations / January 16, 2017

Automate (almost) everything with Google’s Universal App Campaigns

By Jeff Johnson

Get ready for ads that manage and optimize themselves. Google’s upgraded Universal App Campaigns are now available on all accounts (and for iOS apps).