Keywords & AdWords Attribution: Give credit to the right keywords, at the right time
In our third series on applying attribution to Google Adwords, we’re going to explain how the keywords you use affect…
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Go deeper: Build an AdWords Dynamic Remarketing Campaign
Your AdWords campaigns are doing well, but something is missing… You want to pull prospects in a little deeper. You…
Google AMPs up AdWords and the GDN
Faster is better, at least where mobile page loading time is concerned. In May, Google extended its Accelerated Mobile Pages…
Four Reasons Why Geo-Targeting Makes Paid Search Campaigns Bloom
If you are managing a nation-wide campaign, you may not immediately see the benefit of breaking your campaign into many,…
5 Copywriting Secrets to Improve Your Paid Search Clickthrough Rates
Your potential customers don’t see your keywords. They don’t see your metrics. And if they don’t click, they don’t see…
Don’t just run a test. Plan it.
Here we outline the steps for creating a simple A/B testing plan, so you know exactly what you’re testing, how…
How to Stop Fretting About Your AdWords Quality Score
How much time do you spend worrying about your AdWords Quality Score? Hopefully, none. If you’re focused on giving your…
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