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Paid Media / August 14, 2017

Four Reasons Why Geo-Targeting Makes Paid Search Campaigns Bloom

If you are managing a nation-wide campaign, you may not immediately see the benefit of breaking your campaign into many,…

Paid Media / August 11, 2017

Your potential customers don’t see your keywords. They don’t see your metrics. And if they don’t click, they don’t see…

Digital Marketing / August 08, 2017

Here we outline the steps for creating a simple A/B testing plan, so you know exactly what you’re testing, how…

Paid Media / August 03, 2017

How much time do you spend worrying about your AdWords Quality Score? Hopefully, none. If you’re focused on giving your…

Paid Media / August 01, 2017

There is a fair amount of artistry behind creating great digital display ads. They need to stand out, without being…

Paid Media / July 27, 2017

Take a deep breath. With a more proactive approach to display advertising, you can take control of exactly where your…

Paid Media / July 26, 2017

So you’re about to start advertising on Instagram. You’re not alone. Count yourself among the more than 100 million advertisers…