Checklist: Make Sure Your Black Friday Online Strategy is Foolproof
Article updated in October 2020. Black Friday and Cyber Monday are right around the corner! We all know how important…
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Bloom Becomes First North American Agency Certified by SEO Tool OnCrawl
OnCrawl, the French SEO solution established in Montreal for over a year, has just certified the digital agency Bloom. The…
Quebec: The Uncharted Digital Territory
Quebec is the second-largest province in Canada and home to more than 8 million people. Its residents are known as…
Two engines are better than one: why you shouldn’t ignore Bing for paid search
It’s happened to all of us. You’re in the middle of building a digital advertising plan and someone asks: “what about Bing?” Indeed, with a lower cost per click and different user demographics, Bing may well be the ace up your sleeve.
How To Spot Creative Fatigue With Your Facebook & Instagram Ads
Yes, creative fatigue or – creative burnout – is a real issue! It is probably affecting millions of advertisers every…
Hire and retain millennials the right way
After receiving the “Canada’s Great Place to Work” certification for the third year in a row, the Bloom team is…
How to set the right KPIs for your campaigns
How do you identify the best KPI to measure your digital marketing campaigns? As with everything, start with your objectives and work back. Here’s how.
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