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When this year's edition of the DrupalCamp Montreal event was announced, we saw it as a great opportunity to attend and learn more about the CMS platform and particularly explore it from an SEO perspective. Here is an account of what we learned!
We couldn't send the whole team; but here, one Bloomer recounts his experience at the Bing Ads Go For Gold sweepstakes give away trip to Park City, Utah. The weekend's theme? If you want it, go get it.
What are buyer personas? How do you create and apply them to your digital and content marketing projects? We’ll show you how to create your personas, and how to use them.
Attribution is nerdy, but it’s oh-so-important. In part two of our deep dive into Adwords attribution, we define attribution types and show you how to use the Attribution Modeling tool in Adwords.
Marketers have been trying to drive sales from traditional advertising to ecommerce since AdWords was just a twinkle in Google’s eye. Yet few take full advantage of the potential for using strategic paid search ads to turn TV ads into e-commerce sales. Here’s how it’s done.
It’s almost impossible to run out of ideas for A/B testing your landing page. Every element can be tweaked, adjusted, and resized. But some A/B testing tweaks are more effective than others. Read on for some of our favourite ways to test a landing page.
Don’t panic. Agency folks make it sound like a digital strategy is rocket science. But it’s actually just a plan for how you’re going to do things, and why. The key to executing a solid strategy: ground it in a well-planned digital strategy roadmap. Here’s how.
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