The Complete Influencer Marketing Playbook: From Budgeting to KPIs and Beyond
Influencer marketing has become one of the most powerful tools in modern marketing. Whether you’re running a simple gifting campaign…
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Understanding Marketing Agency Pricing Models
Alright, we know this isn’t the most thrilling topic, but stick with us—it’s important if you’re considering working with a…
Google Merchant Center: A Comprehensive Guide
Now more than ever, retailers need to make sure their products are easy to find online. Google Merchant Center (GMC)…
The Marketing Funnel is Dead. Long Live the Marketing Loop.
We all know the classic marketing funnel—a linear journey from awareness to conversion—right? Well, what if we told you that…
2024 Holiday Marketing: Trends You Can’t Ignore
We’ve gathered data and insights from industry leaders like Google, Meta, Pinterest, Gartner, eMarketer, and Vericast to paint a clear…
5 Marketing and Advertising Podcasts Our Team Can’t Stop Listening To
Our team is always on the lookout for fresh perspectives and industry insights. One way we stay sharp is by…
Is Affiliate Marketing a Legitimate Marketing Tactic?
Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (partners) through commission for generating traffic or sales. Think…
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