Google’s Value-Based Bidding: Shift The Focus From Volume To Value
This article was updated in August 2024 Value-based bidding isn’t new but there’s a brand new focus on it this…
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This article was updated in August 2024 Value-based bidding isn’t new but there’s a brand new focus on it this…
In the last few months, it feels like every marketer has been talking about the phasing out of third-party cookies,…
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The desire for more legislation regulating the digital space is accelerating. In the last few years, we’ve seen the GDPR…
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For years advertisers relied on cookies, small text files containing helpful information about users and their preferences, to serve personalized…