It was literally a year in the works. But oh, what a year.
As the digital agency grew in leaps and bounds, and as our team grew and evolved, we were working behind the scenes to develop the new Bloom website. No small task when our day-to-day is consumed with briefing, building, optimizing and reporting on client campaigns on a juggernaut that literally never sleeps.
We are delighted to announce that the brand new Bloom website is live this week. A collaboration between the agency’s partners and our design and content teams, the new makeitbloom.com is a representation of who we are today, and where the agency is headed in the coming few years.
A bold new image
We wanted a big, bold, clean look, one that tells the industry we have truly arrived as a full-fledged performance marketing agency, competing against the big boys (and girls).
We wanted to showcase, front and centre, who we are and why we love what we do. The website emerged organically around these two two themes: our passion and our culture informed every decision we made as the website took shape.
We decided to place Bloom’s client success stories front and centre; the story of who we are is really about how we did it, one client at a time.
And we wanted to feature our people. Bloom is the sum of its parts. Our team has grown in leaps and bounds since the last iteration of the website. By showing you who we are — our passions, community, and nerdy obsessions — we hope to attract like-minded marketers who are as excited about performance marketing as we are.
Telling the story of who we are and how we got here
Maybe the website took time. But we like to think of this as a good thing: we were so busy doing what we do that we didn’t always have time for window-dressing. But when we did focus on the website, it was with the same intensity that informs everything we do. At Bloom, the work comes first. But our agency culture is a very, very close second.
With this launch we are showing you who we are, right here and right now. A big step that reflects years of many small incremental growths and changes. It says a lot about what we’re doing today, and who we are becoming with each new campaign, client, and team member.