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My Journey to Pubcon Las Vegas 2019 – Day 3

Pascal Côté
People watching a conference

Today, we also start with a conference from a Google official. This time, Nathan Johns, search quality analyst at Google. Aujourd’hui on commence la journée avec une autre conférence d’un officiel de Google, cette fois-ci Nathan Johns, quality analyst at Google. Nothing revolutionnary but a great refresher in terms of technical knowledge.

As surprising as it may sound, 15 seconds is the average loading time for a web page, if we consider all indexed pages. Again, knowing the incredible amount of spam pages available on the web, this is number we should take with a grain of salt. With that said, the awkward silence that Nathan made us endure made us experience a pretty terrible client experience.
A resource that I didn’t know existed, Google’s Codelabs. A website with plenty of documentation on learning how to code.
https://codelabs.developers.google.com/

The day then continues on with a series of conferences on content marketing, psychology and how to find the right talent. It’s the first time in 4 years that I attend conferences with topics that aren’t related directly to production work, a good refresher!

It’s known, millennials are much more emotional than older generations. They’re looking for a much more intimate relationship with brands and a more personalized online experience. By using strong emotional messages, it’s easier to connect with millennials.
The “motive” or “intent” of a user is a very powerful indicator that all marketing people should acknowledge when creating a strategy. A piece of content created with the specific goal of fulfilling that user’s motive has a much higher chance of being useful for users.

The session given by Matt Cullen and Peter Leshaw gave me a LOT of ideas, most of them geared towards improving and refining our job postings as well as smoothing out our recruitment process. I’ll list the Tweets, then make a quick recap.

SEO if often considered as the “black sheep” of the marketing stack. Why so? Well, we always have something to say regardless if it involves search engines or not. Matt Cullen (and what I’ve tweeted above) describes very well the reality of an SEO specialist. We often have to wear multiple hats and sometimes other marketing specialists may feel we’re overstepping on their projects.

But in the end, the SEOin charge of SEO links other marketing departments together. He/she is a translator.
An excellent point brought up by Peter Leshaw. I sometimes get interviewees that try to win some more time during interviews by dodging questions or providing an awfully vague answer. No need to say they don’t get a second chance.
SEO is still a “performance” medium (even if it’s a long term investment) and must be constantly tested in order to make sure to be ahead of the curve. Keeping a competitive advantage is a must when you know that Google changes their own ranking signals about 8 times a day.

And finally, the cherry on top, the peak excitement level of the week has been reserved to the US Search Awards. I’ve always compared this event to the “SEO Oscars” since it’s a night of celebration. Again this year, I had the honor to be at the OnCrawl table. They were nominated in 4 categories and…

The most important category for them this year, beating Deepcrawl, Botify and SEMRush. A great success for the European tool. It proves their dedication for their North American clients and partners. Congratulations from the Bloom team!

And another surprise tonight, even despite the fact I’ve been rambling about this for the past week to other colleagues. It seemed completely out of reach until the first few minutes of the US Search Awards ceremony and, well, this Tweet demonstrates my reaction.

Yep! After the European Search Awards, the US Search Awards, the UK Search Awards and many more; Canada is the next in line to get its very own Search Awards! We’re still waiting for all the details, but 2020 will be a very interesting year for the Canadian digital marketing industry!

You’ve missed what happened on Day 2? Read it here. Or, learn more on Day 4’s conference here.

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