My Journey to Pubcon Las Vegas 2019 – Day 2

SEO / October 08, 2019

The second day at the Pubcon starts with a keynote by Gary Illyes, search trends analyst at Google. It’s always a good sign when “big tech” officials are involved in these types of events, it shows that they care about the search community.

The vast majority (99.99%+) of websites that were using noindex in robots.txt were using it incorrectly, and many were ‘mom and pop’ businesses accidentally noindexing important content. One of the reasons they deprecated noindex in robots.txt.@methode #pubcon pic.twitter.com/xiQp6XlAAo
— Lily Ray (@lilyraynyc) October 8, 2019

A pretty impressive statistic at first, but when you put things in perspective and understand that almost half of the world wide web is spam, it’s not as impressive.

Followed by an SEO performance & tracking session given by Michael Stebbins from OMCP and Jennifer Hoffman from Deepcrawl.

"As a marketer, #SEO, whatever; you SHOULD know how to use regular expressions." – @MichaelStebbins #pubcon
— Pascal Côté (@Axxurge) October 8, 2019

If it wasn’t clear enough already, regular expressions are THE solution when parsing through lines and lines of data.

Very nice reporting #SEO tracking tips by @MichaelStebbins this morning. You need to adjust your strategy, don't hesitate to switch between inbound links, page dwell time and keyword rankings. As long as you're in line with the client's business goals! #pubcon
— Pascal Côté (@Axxurge) October 8, 2019

In most cases, an SEO plan will change a lot during the course of a mandate. It’s pretty normal, the web itself changes rapidly as well as client’s businesses. A mandate can start with heavy technical work and they switch to a PR mandate and reputation management. As long as actions are correlated to client goals, mandates can changes however they’d like.

As an "ex-dev" I feel the struggle that some #SEO have with both the marketing team but mostly with devs. In the end, we all work towards our clients' success. #weLoveDevs #Pubcon pic.twitter.com/UbJpx56KCT
— Pascal Côté (@Axxurge) October 8, 2019

Having a webdev background helps me understand what the key struggles can be when a client or an agency works with a developement agency. Marketing teams rarely talk the same language as marketing teams. SEOs are here to translate.

Major props to @Dixon_Jones, thank you for your time today during the #Pubcon Labs. It's refreshing to get an industry leader point of view on some of our tactics. Glad to be able to bring back some key knowledge to @makeitbloom! #SEO #expertAdvice #PubconLabs
— Pascal Côté (@Axxurge) October 9, 2019

I’ve been waiting for this very moment for a while now. It’s quite rare to have the opportunity to talk 1 to 1 with a veteran such as Dixon Jones, brand Ambassador at Majestic. I was thrilled to learn that we’ve been doing things the right way and that our practice was innovative and following the same trends as in the US.

And I finished the day by attending a business dinner with the OnCrawl as well as Detlef Johnson, a Pubcon veteran and author/contributor at Search Engine Land. Many good SEO discussions and some pep/prep talk for tomorrow’s US Search Awards.

You’ve missed Day 1? Read it here. Or, learn more on Day 3’s conference here.

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ABOUT THE AUTHOR

Pascal Côté

SEO Director @ Bloom

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My Journey to Pubcon Las Vegas 2019 – Day 2

by Pascal Côté

ABOUT THE AUTHOR

Pascal Côté

TOLL FREE:

My Journey to Pubcon Las Vegas 2019 – Day 2

by Pascal Côté

ABOUT THE AUTHOR

Pascal Côté

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