Law 25: Why You Need a Consent Management Platform

Digital Marketing / July 27, 2023

What’s Law 25 again?

Law 25 is a legislation that was first introduced in September 2022 in Quebec. It allows users to have greater control over their personal data. Businesses are now required to obtain explicit consent from the users to gather their data. For more details, consult our last article on Law 25 here.

To comply with these new regulations and make your life a whole lot easier, you may want to consider working with a Consent Management Platform. What’s that, you ask?

What’s a Consent Management Platform?

A Consent Management Platform (CMP) is a super handy software to deal with and ask for the users permission in order to collect and use their personal information. CMPs are designed to give consumers more control and a better understanding of how their personal information is handled. 

These platforms usually come with features that allow you to ask them for their permission, lets the users manage their preferences, gives a lot of options for consent, and have super easy-to-use interfaces.

How Does A Consent Management Platform Work?

In order to gather and process the user’s data, the CMP will display a pop-up or banner on a website. The decision to accept or reject the request is then up to the user. The CMP collects user information after receiving authorization from the user and keeps it in the database. 

However, if users choose to reject, the website cannot collect or manage their data.

Here are the procedures that a CMP follows:

• Showing Banners & Popups: The platform displays banners and popups on websites, both on mobile and desktop devices. Its purpose is to inform users about the data being collected by the site and how it will be used. Users are given the choice to either consent or deny their permission.
• Storing Consents: It keeps track of and handles user permissions in one central database.
• Tracking User Consent: It remembers all the consent choices users make and keeps them updated whenever a user selects a new one.
• Handling Cookies: The platform takes charge of and handles where cookies are placed and how they are used on users’ devices.
• Maintaining Transparency: It provides full transparency into user data collection and usage. 
• Displaying or Blocking Tags: It displays or blocks the usage of tags in marketing or ad channels.
• Monitoring and Reporting: It gives thorough information on user consent settings, which are helpful for compliance and auditing. These reports provide insights into consent rates, preferences, and any potential compliance gaps.

Benefits of Consent Management Platform for Businesses

1. Compliance with Data Protection Regulations: CMPs help organizations stay in line with data protection regulations like GDPR and Law 25. They make sure organizations get and handle user consent in a clear and legal way.

2. Enhanced User Trust and Transparency: CMPs make sure users know exactly how their personal data is collected, processed, and used. This helps build trust and stronger relationships with users who value their privacy rights.

3. Customizable Consent Options: This customization gives users more power and helps organizations match their data practices to user preferences.

4. Improved User Experience: CMPs make things easier for users with simple interfaces and quick consent processes. When the experience is good, more users are likely to give consent and engage with privacy settings.

5. Flexibility and Scalability: CMPs are flexible and adaptable to changing privacy regulations and data practices. They can work with websites, mobile apps, and other platforms to manage consent consistently across different channels.

6. Consent Documentation and Accountability: CMPs keep detailed records of user consent, giving organizations proof that they follow the rules. 

7. Analytics and Reporting: CMPs give organizations useful reports and analytics. They show consent rates, user preferences, and trends. 

8. Reduced Legal and Reputational Risks: By using a CMP and following consent management best practices, organizations can avoid legal trouble and protect their reputation.

How To Choose The Best Consent Management Platform 

You must consider your specific requirements, budget, and data protection regulations that you must comply with. However, before deciding on a CMP platform, consider the following common features: 

1. Consent Form: The app you choose should give you the option to construct and personalize the consent form. 
2. Compliance Administration: The app should guarantee that data protection standards such as GDPR and Law 25 are followed. 
3. Consent Capturing: The app needs to be able to keep track of who has given their consent.
4. Cookie Managing: This refers to the ability to monitor and manage cookies on your website. Also, it should block third-party cookies and regulate the cookies stored on a visitor’s device. 
5. Analytics and Reporting: The capacity to create reports and analyze the data to monitor consent ratios to discover areas of improvement. 
6. Data Auditing: The ability to perform audits on consent data to guarantee compliance with regulations.
7. Design Flexibility: The option to alter the appearance and style of the consent forms, pop-ups, and other components to coordinate with your website.
8. Multi-language support: It should provide multi-language support to ensure visitors from different locations can understand the consent form. 
9. Integration with different systems: It will link with other systems, including customer relationship management (CRM) and marketing automation platforms. 
10. User-friendly Interface: It will offer a user-friendly interface that is simple to browse and will make collecting consent easier.

With these features in mind, the team at Bloom decided to partner with Didomi in order to provide you with the best service. Didomi offers consent and preference management solutions that fit your needs with a quick and easy install that is fully customizable.

With Didomi, organizations can effectively manage user consent, foster trust with their users, and ensure compliance with privacy regulations, ultimately leading to better privacy practices and stronger relationships with their audience.

How Can We Help?

Navigating all these new regulations and solutions can be challenging and time consuming. If you need help or if you have any questions, don’t hesitate to contact us. Our team of experts will be happy to assists you to ensure a smooth transition:

1. Consultancy

• We will conduct an audit to evaluate the impact on your web marketing, customer history/LTV performance, and deliver a strategic plan based on the findings.
• Our analysis will determine the most suitable technologies, banners, and messages for your marketing campaign.

2. Tech Deployment

• We will facilitate the implementation of the most suitable CMP platform(s) or CMS plugin to effectively manage consent for your website.
• Our team will ensure full compatibility with GTM (Consent mode configuration) and TCF v2 framework (IAB), enabling seamless integration of your Analytics and Media cookies while maintaining compliance with regulations.

3. Maintenance

• Quality Assurance
• Monthly verification / add-ons / AB Tests

Together, let’s make it bloom. Contact us.