With critically acclaimed TV series and blockbuster movies, Prime Video is a premier entertainment destination where brands can engage millions of viewers and be part of the cultural conversation. With the ever-increasing demand for streaming content, advertisers can reach global audiences at scale, while users watch their favorite TV shows and movies across desktop, mobile, and connected TV environments.
Give Your Brand the Red-Carpet Treatment
Whether you want to reach specific demographics or lifestyle audiences, such as fashionistas, pet lovers, or auto enthusiasts, Prime Video offers a unique platform to connect with the audiences that matter most to your brand. Prime Video ads can help brands reach more relevant audiences through Amazon’s powerful, exclusive first-party signals and tools that drive results.
Why You Should Advertise on Prime Video
Extensive Reach
- 11MM+ estimated monthly ad-supported reach in Canada
Prime Video Audience Insights
- 1.3x more likely to have a household income (HHI) > $100k than non-Prime Video audience
- 53% female / 47% male
Flexibility and Choice Prime Video ads provide advertisers with and choice through powerful tools that drive results. Amazon Ads offers robust ad tech tools that simplify driving results across the planning, activation, and measurement stages of your Prime Video campaign and beyond.
On average, Streaming TV campaigns that used Amazon first-party lifestyle audiences saw a:
- 10% lift in detail-page-view rate
- 6% lift in add-to-cart rate when compared to standard demographic audiences.
How to Advertise on Prime Video
Advertising Options
Prime Video offers two main types of ad deals: Guaranteed and Preferred. The good thing about Guaranteed Placements is that they don’t have a minimum investment per flight and they are self-served. And while Preferred Deals have no minimum investment requirement either, they do require management service. The main advantage of Guaranteed Deals is that they provide extensive targeting capabilities. These include leveraging Amazon customer data, shopping behaviour insights, and various geographic and demographic parameters to optimize your ad reach and effectiveness.
Premium Sponsorships
(Managed Service Only)
- Receive 100% SOV against tentpole content while providing the viewer an ad-free experience.
- Static Bumper + 15s or 30s pre-roll.
- Flat fee.
- 100% SOV.
- Cost: Package priced per title.
Guaranteed Deals
(Managed Service Only)
- Guaranteed delivery on ROS, pre-defined audiences, or contextual targeting.
- Creative Length: 15s, 30s, 45s, 60s, 75s, 90s.
- Fixed CPM, guaranteed delivery.
- CPM starting at $34.
Preferred Deals
(Self-Service Only)
- Flexible delivery via ROS or contextual deals, with audience targeting options.
- Creative Length: 15s, 30s, 45s, 60s, 75s, 90s.
- Fixed CPM, non-guaranteed delivery.
- CPM starting at $24.
Targeting Options
Prime Video provides advertisers with powerful targeting capabilities, ensuring your ads reach the right audience at the right time. Whether you are looking to engage specific demographic groups or align your message with popular content genres, Prime Video’s ad solutions offer the flexibility and precision needed to optimize your campaigns.
Bring your advertising campaigns to the next level with Bloom!
Advertising on Prime Video offers a unique opportunity to reach engaged audiences through a platform that integrates seamlessly with Amazon’s powerful ecosystem. Whether you’re looking for broad reach or precise targeting, Prime Video ads provide the tools and flexibility needed to achieve your marketing goals.
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ABOUT THE AUTHOR
Franz Fontaine
Franz has over 20 years of media experience. He is an expert in brand positioning, media planning in both digital and traditional media, and multi-channel strategy development.
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