This article was updated in January 2025
Are you overwhelmed by the number of ad formats now available on social media and programmatic? 1080×1080, 1080×1920, 300×600, 1200×1200, 728×90… It’s hard to keep track of everything! 😵💫
To help you out, our designers have prepared a short guide with recommended sizes and ratios for each platform.
Google Ads Specs
- Display Ads
- Responsive Display Ads
- Performance Max
YouTube Ads Specs
- Display Ads
- Overlay Ads
- Video Ads (Non-Skippable, Skippable, Bumper)
TikTok Ads Specs
- Video Ads
- Collection Ads
- Display Card Add-On
Facebook and Instagram Ads Specs
- Feed Static or Video
- Collection Ads
- Stories Static or Video
- Carousel Feed
- Carousel Stories
Pinterest Ads Specs
- Pin Ads
- App Install Ads
- Shopping Ads
- Carousel Ads
- Collection Ad
- Full-Width Video Ads
Snapchat Ads Specs
- Single Ads
- Story Ads
- Collection Ads
Need help creating ads or declining them for digital advertising? Contact our performance-driven designers here.
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ABOUT THE AUTHOR
Marie-Joëlle Turgeon
Marie-Joelle works at Bloom, a digital marketing agency, as the Director of Marketing. She's passionate about digital marketing tactics (from social media to web design) for B2B businesses looking to grow online.
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