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Digital Ads Specs for Search and Social 2024

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Digital Marketing / October 24, 2022

This article was updated in August 2024

Are you overwhelmed by the number of ad formats now available on social media and programmatic? 1080×1080, 1080×1920, 300×600, 1200×1200, 728×90… It’s hard to keep track of everything! 😵‍💫

To help you out, our designers have prepared a short guide with recommended sizes and ratios for each platform.

Google Ads Specs

  • Display Ads
  • Responsive Display Ads
  • Performance Max

YouTube Ads Specs

  • Display Ads
  • Overlay Ads
  • Video Ads (Non-Skippable, Skippable, Bumper)

TikTok Ads Specs

  • Video Ads
  • Collection Ads
  • Display Card Add-On

Facebook and Instagram Ads Specs

  • Feed Static or Video
  • Collection Ads
  • Stories Static or Video
  • Carousel Feed
  • Carousel Stories

Pinterest Ads Specs

  • Pin Ads
  • App Install Ads
  • Shopping Ads
  • Carousel Ads
  • Collection Ad
  • Full-Width Video Ads

Snapchat Ads Specs

  • Single Ads
  • Story Ads
  • Collection Ads

Need help creating ads or declining them for digital advertising? Contact our performance-driven designers here.

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ABOUT THE AUTHOR

Marie-Joelle works at Bloom, a digital marketing agency, as the Director of Marketing. She's passionate about digital marketing tactics (from social media to web design) for B2B businesses looking to grow online.

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