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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
You already know that many of your conversions often originate on one device and finish on another. With cross-device attribution reports, AdWords has introduced a way to trace a visitor’s interactions with your ads across devices. Learn how to optimize based on these reports.
Lookalike Audiences may be Facebook Ads’ most underrated feature. Upload one of your customer lists to Facebook, and then target a whole audience of people who share the characteristics of your customer lists. It’s magic. And it’s easy, too.
Tis the season for the deluge of “year in review” blog posts. A lot of them have been listing the…
Do you currently manage a campaign where the goal is website engagement? If yes, this article is for you. For…
The uncontested leaders in digital advertising, Google and Facebook, have both recently announced that tracking customer’s actions offline will be…
Get out your spreadsheets: Adwords has rolled out longer, bigger, better text ads. Following its announcement in late May, Google has dramatically increased the character count on Adwords titles, descriptions and display URLs. Get the lowdown, and learn tips for how you can adapt your campaigns to Expanded Text Ads.
Budget maintenance is probably the most important is the most important thing when managing your AdWords campaigns. If you overspend,…
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