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Paid Media
Our paid media agency has been perfecting the art of driving growth through ads for over 12 years. Read our tips and tricks.
Paid search is a great way to drive online conversions, sales, leads, signups, downloads, you name it. But what about tracking those pesky conversions that take place offline that you got because of your paid search efforts?
With Canadians heading to the polls on October 14th, inspired by the energetic and dramatic US election race, I was wondering if our political parties in Canada have been influenced a bit by savvy Internet campaigns from our neighbors south of the border.
There’s been quite a bit of buzz about Google’s new Automatic Matching feature in Adwords. This “limited beta test” feature…
With all the recent changes Google has made to their quality score algorithm it can be much more difficult for…
Amidst fending off Microsoft’s bid (no pun intended), Yahoo announced on their blog that “in the next several weeks” minimum…
“Conversion Assists? What’s That?” We’re often asked what the “Assist” column means in Yahoo Search Marketing’s Panama platform. At this…
When optimizing an existing campaign, I commonly encounter a setup consisting of primarily short tail keywords to get potential customers…
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