Google’s Top 20 Most Expensive Keywords
Ever wonder what the most expensive PPC keywords are? Take a look at this infographic.
Ever wonder what the most expensive PPC keywords are? Take a look at this infographic.
Remember the Google Search story "Parisian Love"? We decided to have a little fun with it ourselves and created a Bloom version of a PPC search story.
Find out how your quality score in Google AdWords helps determine what position your ad will appear in.
Launching a new PPC campaign? Here’s a way you can quickly boost your CTR and Quality Score initially while keeping traffic as targeted as possible and not blowing the bank.
How do you know if all your ads are actively running in your campaigns? Have they been disapproved for editorial or trademark violations? Find out using an often overlooked tool in Google AdWords - the Disapproved Ads Tool. This simple tool can quickly tell you when your ads stopped running and in which adgroups they stopped running in.
Google has quietly released AdWords Editor 7.0 this morning which includes new and long overdue features such as First Page Bid Estimates and Quality Score. Learn how to take action by using 2 quick Advanced filters to spot problems.
Using all match types in PPC advertising is crucial to getting the best results. Broad matched keywords allow you to cast a wider net while phrase and exact matched keywords help you refine and filter out unwanted traffic. But simply including all keyword match types in your campaigns for each and every keyword will not always make sense to do.