Google Adds Search Funnel Metrics in AdWords Interface
Slightly buried amongst the industry news of Enhanced Campaigns is an added set of more accessible metrics within the Google Adwords interface: Search Funnel Metrics.
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Innovations
What are the latest news in digital marketing? What are the new tools that help marketers be more effective online? We’ve got the answers here.
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Google AdWords Enhanced Campaigns – The Latest Update
On February 6th 2013 Google announced an AdWords update they call Enhanced Campaigns. In short Enhanced Campaigns are an updated…
Get Started with Google Adwords Campaign Experiments – Part 2
In Part 1 of the AdWords Experiments Edition we discussed how to define and set up a Google AdWords Experiment while in this part we will be discussing how to commit to a decision based on the data you have.
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Get Started with Google Adwords Campaign Experiments – Part 1
If you have ever managed any PPC campaigns you have at one point or another had a gut feeling that…
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AdWords Search Funnels Coming to a Campaign Near You!
Recently the Google AdWords team announced that they will be rolling out a set of new reports to give advertisers more insights into how people search and make buying decisions. See the reports in action.
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New in AdWords: More Control to Target iPhone Users & Other Mobile Devices with a Full Browser
Today we noticed a new feature in our clients' AdWords accounts - the ability to choose if you want to display ads on mobile devices with full internet browser capability like the iPhone.
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AdWords Editor 6.5.1 Update Released
If you're using AdWords Editor 6.5 to manage multiple accounts, you may have experienced some frustrations with the bugs discovered with the new Keyword Opportunities feature when loading an account as an MCC. Well, it's now fixed with the 6.5.1 update.
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