Innovations | Bloom

What’s a CMP and Why You Need One

CMP-what? A Consent Management Platform (CMP) is a software that helps you manage your website’s users permission in order to…

Innovations / February 14, 2023

The marketing industry is undergoing a major transformation due to the rise of Artificial Intelligence (AI) and advanced language models…

Innovations / Paid Media / November 15, 2021

In recent years, the automation of online advertising has become a fundamental part of the industry. Google is on a…

Innovations / January 02, 2020

For a loooooooooong while now SEOs have been pulling their hair out when trying to work with multilingual Shopify sites.…

Innovations / September 17, 2019

Successive changes in Facebook and Instagram algorithms have tended to significantly reduce the reach of business posts. So, to optimize…

Innovations / August 28, 2019

In May 2019, Google Ads launched a new campaign type: Discovery Campaigns. We had the chance to test this new…

Innovations / June 12, 2019

Bloom was one of the few Canadian agencies invited to the Bing Summit at Microsoft’s headquarters in Seattle last month.…

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