Digital Marketing | Bloom

Measuring Brand Perception and Awareness in the Digital Age with Brand Lift Studies

Brand perception is a combination of a consumer’s emotions, past encounters, and opinions toward a brand or product. It plays…

Ad frequency is a critical component of any successful advertising campaign. It refers to the number of times an ad…

Using Google the way we used to is gradually becoming a thing of the past, experts are noticing. “Almost 40…

As a marketer, understanding your consumer base is crucial for creating successful marketing campaigns. You may be wondering what kind…

Digital Marketing / February 24, 2023

E-commerce has become a highly competitive industry, and one of the key metrics that online retailers track is the average…

Digital Marketing / January 26, 2023

For brands who want to stay in the email marketing game for the long-run, authenticating your email is a quick…

Companies across all industries rely heavily on email marketing for customer acquisition purposes. Since an email is often the first…