How To Export Your Google Analytics Universal Data Before It’s Completely Gone.
It’s done. After years of talking about it, Google Analytics 4 finally replaced Universal Analytics on July 1st, 2023. So,…
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Digital Marketing
Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online.
Law 25: What Does it Mean For My Business?
It would be too easy if the digital marketing world wasn’t changing CONSTANTLY… right? If you’re not aware of it…
Introducing Polaris, Bloom’s Proprietary Media Mix Modeling Tool
Marketers Lack Confidence in their Data As companies rely more heavily on data-driven marketing strategies, it has become increasingly important…
GA4-what? What’s happening on July 1st.
As many of you may have heard already, Google Analytics 4 is replacing Universal Analytics for good as of July…
Enhancing Your SEO with E.E.A.T: Experience, Expertise, Authoritativeness, and Trustworthiness
In the vast digital landscape, where information overload is the norm, trust and credibility are more important than ever. That’s…
Measuring Brand Perception and Awareness in the Digital Age with Brand Lift Studies
Brand perception is a combination of a consumer’s emotions, past encounters, and opinions toward a brand or product. It plays…
Finding The Sweet Spot: What Is a Good Ad Frequency?
Ad frequency is a critical component of any successful advertising campaign. It refers to the number of times an ad…
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