The Power of Google and YouTube in the Shopping Journey
I’m always fascinated by how consumer behaviour evolves. And through the chaos, one thing remains constant: people want convenience, relevance,…
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Digital Marketing
Read our digital marketing agency’s tips & tricks on different marketing strategies that help businesses grow online.
How Many Marketing Emails is Too Many
Email marketing is a powerful tool, but when does it become too much? Striking the right balance between staying top-of-mind…
10 Questions to Ask Your Marketing Agency
Picking a marketing agency is kind of a big deal. The right agency can help you grow, but the wrong…
A Guide to Digital Marketing for CPG Brands
I’ve been working in marketing for over 15 years and… CPG marketing is a different beast. Here’s the reality: Competition is…
How to Audit Your Google Ads Like a Pro (And Boost ROI)
Managing a successful Google Ads account isn’t just about setting up campaigns and hoping for the best. To maximize your…
You’ve Set Up Website Tracking—Now What?
So, you’ve done the hard part. Your website tracking is in place, Google Analytics 4 (GA4) is firing correctly, and…
Is Email Marketing Still Relevant in 2025?
The short answer: Yes, absolutely. And we have no doubt about it. While some may see it as outdated, email…
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