The digital marketing agency, Bloom, invests in HeyAllo, a platform where celebrities can connect with their fans through short, personalized video messages.
“We are taking the client-agency partnership to a whole new level with our acquisition of minority shares in HeyAllo. By doing so, we can share our entrepreneurial expertise with HeyAllo’s founders, and simultaneously drive their digital growth.” explains Nick Lebrun, Partner at Bloom.
Since HeyAllo’s launch in late 2020, over 175 celebrities from various backgrounds (comedy, music, television, entrepreneurship, sports, etc.) have enrolled on the platform. By sending personalized video messages through HeyAllo, celebrities have the opportunity to donate a portion of their fee to the charity of their choice. Donations to foundations have already surpassed $25,000.
“The concept behind HeyAllo has shown great success around the world, but the founders have adapted it to make the social mission a central pillar of the project. Their strong values make them unique and that’s the main reason why we partnered with them.” adds Martin Perron, CEO of Bloom.
“We immediately fell in love with Bloom. Throughout their years in business, they helped several startups achieve online success. They know what it takes to grow a business. We want HeyAllo to become the reference, in Canada, but also around the world, when it comes to celebrating milestones and creating unique memories. We know that Bloom shares our vision and we are very happy to welcome them to our team.” says Noémie Desrochers, co-founder of HeyAllo.
Bloom will actively participate in increasing the awareness around HeyAllo in Quebec and the rest of Canada. The agency will be responsible, among other things, for strategic support, digital ad management and content creation on social platforms.
About HeyAllo
HeyAllo is the new 100% Canada-based digital platform that connects local personalities with their fans through short personalized video messages. It’s the perfect way to celebrate important moments, show support to your loved ones or put a smile on your employees’ faces.
After just 4 months in business, HeyAllo’s platform regroups over 175 celebrities, appealing to all ages and tastes. With just a few clicks, fans can choose the personality and the type of content they’d like to receive (personalized video message, personalized voice message, virtual shoutout or dedicated performance). Celebrate – Inspire – Motivate and Bring Together are the core values of HeyAllo and they are reflected in all the videos already sent out to Canadians.
About Bloom
Bloom is a digital marketing agency that specializes in Paid Search, Display, Social Ads, SEO, and Digital Strategy. Since 2007, Bloom has been building, managing and optimizing digital campaigns, driving growth and creating value for a growing roster of top-tier clients through proven digital tactics and innovative solutions. Bloom is a highly specialized team of 50 digital natives working out of trendy Montreal and bustling Toronto. Bloom was selected as one of Canada’s best workplaces by Great Place to Work and ranked on the Growth List four years in a row.
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ABOUT THE AUTHOR
Marie-Joëlle Turgeon
Marie-Joelle works at Bloom, a digital marketing agency, as the Director of Marketing. She's passionate about digital marketing tactics (from social media to web design) for B2B businesses looking to grow online.
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