Behind The Screen: Meet Mathieu Plamondon

Inside Bloom / November 06, 2020

Meet Mathieu Plamondon, a digital strategist at Bloom. See how Mathieu’s passion for entrepreneurship influences his role at the agency.

Hi, my name is Matt. I am a digital strategist at Bloom. I’ve been with the agency for about a year and a half now. 

1. What brought you to work at a digital marketing agency like Bloom?

My background, I have to say, is quite atypical and very diversified. I initially started studying engineering (I actually do have a degree!) but, I quickly move towards business.

I really like the entrepreneurial world itself so I started to create a company about four years ago. I was looking to evolve within an enterprise and I think the agency world, and Bloom specifically, really brings a dynamic vibe, which I completely love. I think my entrepreneurial background really helps me understand the reality of businesses we are currently working with.

2. What place does entrepreneurship take in your personal and professional life?

I think that entrepreneurship itself is a mindset. It really reflects in many aspects of my life, both professionally and personally. I think the best way to describe this is I do everything with a lot of intensity, whether starting a fundraiser for a local charity here in Montreal or starting a company.

Even in my personal life, when I start physical activity for example, I won’t run a simple 5k, I’ll go for the marathon. I do everything full speed and really dive into life in general. 

3. How does your passion for entrepreneurship influence your role as a digital strategist at Bloom?

Being an entrepreneur, also means that you’re a generalist. We touched so many aspects of the business. Not only marketing, I’ve been into sales in B2B and B2C, product creation and operations. I’ve even done some accounting in the past!

What I’m bringing to the table, as an entrepreneur, is really this 360 understanding of a business.

It allows me to, for one, understand our clients’ reality but more so understand their challenges and objectives properly so I can deliver a strategy that really works for each and every one of them.

4. What advice would you give to businesses looking to use digital marketing for growth? 

I think first and foremost, digital marketing is probably the most powerful type of marketing.

We can go extremely precise in who we’re targeting but what I love the most is all the data we collect in the backend, which we don’t get with all types of marketing.

We can also be super flexible, and analyze results as we go. We don’t need to wait for a full 5 or 10k investment to see what comes out at the end. Digital marketing itself needs to be a huge part of your marketing strategy but it doesn’t have to be solely digital.

We have to think of a 360 marketing strategy. We can include email, events (maybe after COVID because we know right now it is impossible) and traditional marketing. The ladder still works for a lot of companies. The Web is great but let’s include that in an overall strategy.

I think my role at Bloom is exactly where this sits. I want to help our clients grow digitally first, but I’m also here to bring questions to the table. Are we doing everything we can to really propel your brand online?

Let’s discuss!