Google Performance Summit 2016: Device. Location. Audience. Google steps up with a truckload of new tools and features
On May 24 Google announced the next iteration of its advertising platforms — a suite of pretty remarkable features and…
Xurxo Vidal
COO @ Bloom
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Bloom Wins 2015 Google All Stars Competition
California here we come! We’re excited to announce that Bloom was selected (again) as a winner from among the thousands…
The 80 / 20 Rule: Mastering PPC Optimisation When Time is Scarce
So you’ve got a gazillion keywords, ad groups, ads, campaigns, targeting options and more to optimise in your PPC campaigns and you’ve only got 20 minutes to spare. Sounds like panic attack waiting to happen!
AdWords For Appliance Repair Success
After building and managing several appliance repair PPC campaigns over the last several years at Bloom, we’ve managed to gain…
Understanding AdWords Quality Score
In the short video below, Google’s Chief Economist Hal Varian, walks us through the key factors that influence Quality Score and Ad Rank. Learn about the main components that will allow your ads to appear in a better position while you pay less per click.
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Hidden in Plain Sight – Advanced Mobile Targeting in Display Campaigns
Anyone who manages AdWords campaigns regularly knows that Google rolled out a major update this past July called Enhanced Campaigns.…
Congrats to LightSpeed!
It’s not often that you get to see one of your clients pick up $30M in Series A funding from Accel Partners, but that’s just what happened to LightSpeed, a client of ours based here in Montreal. We were thrilled with the news as this could not have happened to a better team.
At Bloom, we do one thing really well
We build very profitable campaigns.
It’s both very simple, and infinitely complex.
Some people call it magic. We call it digital marketing.
LETS WORK TOGETHER