Martin Perron
CEO @ Bloom
Where should you be allocating our ad spend in the coming months? In performance marketing, advertisers stay and pay more when an ad platform is delivering results. Let’s follow the money, as reported in Merkle’s latest Digital Marketing Report.
We can’t believe it’s live. In and around all the client projects that consumed our attention this past year, we have been quietly building the latest iteration of our digital home. Here’s the story behind the new Bloom website, live this week.
Get out your spreadsheets: Adwords has rolled out longer, bigger, better text ads. Following its announcement in late May, Google has dramatically increased the character count on Adwords titles, descriptions and display URLs. Get the lowdown, and learn tips for how you can adapt your campaigns to Expanded Text Ads.
There are Google Partners and there are Google Premier Partners. Learn the difference between the two. Thanks to blood, sweat, tears, and thousands of accumulated hours spent in the Adwords interface, Bloom now includes itself among the ranks of Google’s Premier Partners.
Adwords gets ready to roll out Similar Audiences retargeting to search campaigns We’ve had Similar Audiences on the Google Display…
We're working on a cool new project at Bloom: redesigning our work space! ATELIER_1064 We're excited to be working with the talented multi disciplinary design team at Atelier 1064 to redesign and redefine the Bloom office.
Inspired by our friends at Clix Marketing and their awesome weekly news & views, we're kicking off our own roundup version. Whether it's PPC, Adwords, Facebook, Search, Social, Digital, Marketing…we'll have it all for you. So kick back, enjoy the reads and stay tuned!
It’s both very simple, and infinitely complex.
Some people call it magic. We call it digital marketing.
LETS WORK TOGETHER
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