Four Reasons Why Geo-Targeting Makes Paid Search Campaigns Bloom
If you are managing a nation-wide campaign, you may not immediately see the benefit of breaking your campaign into many,…
Jeff Johnson
Vice-President of Paid Media @ Bloom
How to Keep Your Ads off Offensive Sites
Take a deep breath. With a more proactive approach to display advertising, you can take control of exactly where your…
Automate (almost) everything with Google’s Universal App Campaigns
Get ready for ads that manage and optimize themselves. Google’s upgraded Universal App Campaigns are now available on all accounts (and for iOS apps).
Black Friday approacheth. We’re here to help.
It’s easy to end up like a deer in the headlights with Black Friday, Cyber Monday and the holiday shopping season coming right at you. Where to start? Below, we’ve outlined three essential pre-holiday optimizations that will give your campaigns more bang for your buck.
Two charming new ad extensions you’ll want to meet
So many extensions, so little time. AdWords is rolling two ad extensions that do deserve your attention. One leads you to the nearest bricks and mortar retailer. And the other allows searchers to text you directly from the search results. What’s not to love.
AdWords rolls out price extensions for mobile
Who knew this summer was going to keep us so ridiculously busy? Google did. It seems AdWords is rolling out a new feature each and every week. The latest: a new site extension features your products and prices below mobile text ads.
Google Adds Search Funnel Metrics in AdWords Interface
Slightly buried amongst the industry news of Enhanced Campaigns is an added set of more accessible metrics within the Google Adwords interface: Search Funnel Metrics.
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At Bloom, we do one thing really well
We build very profitable campaigns.
It’s both very simple, and infinitely complex.
Some people call it magic. We call it digital marketing.
LETS WORK TOGETHER