What’s a CMP and Why You Need One
CMP-what? A Consent Management Platform (CMP) is a software that helps you manage your website’s users permission in order to…
Gael Cottet
Gael is the Marketing Analytics Director at Bloom.
Law 25: How To Adapt Your Data Marketing Strategies
How does Law 25 affect your marketing. To put it simply, Law 25 presents us with two significant challenges: a…
Law 25: Why You Need a Consent Management Platform
What’s Law 25 again? Law 25 is a legislation that was first introduced in September 2022 in Quebec. It allows…
How To Export Your Google Analytics Universal Data Before It’s Completely Gone.
It’s done. After years of talking about it, Google Analytics 4 finally replaced Universal Analytics on July 1st, 2023. So,…
GA4-what? What’s happening on July 1st.
As many of you may have heard already, Google Analytics 4 is replacing Universal Analytics for good as of July…
Web Analytics: Getting Ready for 2023
Getting ready for changes in the web analytics landscape this upcoming year is crucial for businesses in order to make…
Why Marketers Need to Start Integrating Facebook Conversions API
From tech company policies to government regulations, the digital ads ecosystem is constantly evolving. In 2015, the New Facebook Pixel…
At Bloom, we do one thing really well
We build very profitable campaigns.
It’s both very simple, and infinitely complex.
Some people call it magic. We call it digital marketing.
LETS WORK TOGETHER