You’ve Set Up Website Tracking—Now What?
So, you’ve done the hard part. Your website tracking is in place, Google Analytics 4 (GA4) is firing correctly, and…
Gael Cottet
Gael is the Marketing Analytics Director at Bloom.
Marketing Analytics 101: How to Track & Measure Your Marketing Efforts
Alright, let’s talk marketing analytics. I know, it might sound like something only a math whiz or a Silicon Valley…
The Digital Marketing Measurement and Tracking Revolution: Navigating the 2025 Landscape
The way we measure success in digital marketing is undergoing a massive transformation, and as the Director of Marketing Analytics…
What’s a CMP and Why You Need One
CMP-what? A Consent Management Platform (CMP) is a software that helps you manage your website’s users permission in order to…
Law 25: How To Adapt Your Data Marketing Strategies
How does Law 25 affect your marketing. To put it simply, Law 25 presents us with two significant challenges: a…
Law 25: Why You Need a Consent Management Platform
What’s Law 25 again? Law 25 is a legislation that was first introduced in September 2022 in Quebec. It allows…
How To Export Your Google Analytics Universal Data Before It’s Completely Gone.
It’s done. After years of talking about it, Google Analytics 4 finally replaced Universal Analytics on July 1st, 2023. So,…
At Bloom, we do one thing really well
We build very profitable campaigns.
It’s both very simple, and infinitely complex.
Some people call it magic. We call it digital marketing.
LETS WORK TOGETHER