You’ve Set Up Website Tracking—Now What?
So, you’ve done the hard part. Your website tracking is in place, Google Analytics 4 (GA4) is firing correctly, and…
So, you’ve done the hard part. Your website tracking is in place, Google Analytics 4 (GA4) is firing correctly, and…
Alright, let’s talk marketing analytics. I know, it might sound like something only a math whiz or a Silicon Valley…
The way we measure success in digital marketing is undergoing a massive transformation, and as the Director of Marketing Analytics…
CMP-what? A Consent Management Platform (CMP) is a software that helps you manage your website’s users permission in order to…
How does Law 25 affect your marketing. To put it simply, Law 25 presents us with two significant challenges: a…
What’s Law 25 again? Law 25 is a legislation that was first introduced in September 2022 in Quebec. It allows…
It’s done. After years of talking about it, Google Analytics 4 finally replaced Universal Analytics on July 1st, 2023. So,…
It’s both very simple, and infinitely complex.
Some people call it magic. We call it digital marketing.
LETS WORK TOGETHER