3 Reasons Why You Should Advertise on Disney+

Digital Marketing / March 18, 2024

Did you know that Connected TV (CTV) ads boast a remarkable 30% higher return on investment (ROI) compared to any other channel? It’s an impressive statistic, yet surprisingly, marketers allocate only 7% of their budget to it. Today, we’re here to shed light on the untapped potential of advertising on Disney+ and how it can revolutionize your marketing strategy.

Disney: Home to the world’s best brands & stories

01. Most Popular Streaming Service

Disney has earned the accolade of being the most beloved brand, with Disney+ reigning as the foremost streaming service according to consumer ratings. As the fastest-growing streaming platform in history, Disney+ achieved a monumental milestone by surpassing 140 million subscribers before its third birthday, boasting a total of 146.7 million global subscribers, with 46 million of them located in North America alone as of March 2024.

With a diverse array of offerings catering to all ages, from preschool to R-rated and PG-13 content, Disney+ provides a comprehensive platform for us to connect with viewers across various demographics. Whether it’s the expected or the unexpected content, Disney+ offers the ideal environment for us to achieve the results we’re looking for.

02. Diversified Audience

Who’s watching Disney+? The platform appeals to a diverse audience, with 51% of adults aged 18 and above without children in the household, and 49% with children. The median age of viewers is 35, with a nearly equal split between male and female viewers. This demographic diversity allows us to tailor our messages to specific audience segments, ensuring maximum relevance and impact.

Looking for more detailed stats? We have those too. Take a look:

03. Content Releases Drive Consumption

Content releases on Disney+ can significantly drive consumption for us by attracting a diverse and engaged audience eager to explore new offerings. As Disney+ unveils its latest movies, series, and exclusive content, viewers are drawn in, creating prime opportunities for us to purchase placements within this captivating environment strategically. 

The buzz surrounding new releases generates heightened interest and anticipation, further amplifying the reach and effectiveness of advertising campaigns. By aligning with Disney+’s premier content, we can seamlessly integrate brands into the streaming experience, fostering deeper connections with consumers and driving tangible results.

Tips for Disney+ Advertising Success

1. Keep it brief: With viewers often bypassing ads with the “skip ad” option, it’s crucial to keep your ads concise. Aim for a maximum length of 30 seconds to ensure viewer engagement.

2. Prioritize formatting: Your ad may shine on a large screen, but how does it appear on a smartphone? Ensure compatibility across various platforms, including TVs, laptops, tablets, and smartphones, for maximum reach and impact.

3. Tailor ads to your audience: Invest time understanding your target demographic to create relevant and compelling online ads. Personalized experiences foster trust and conversion, transforming visitors into loyal customers.

What’s next?

We’re excited to announce our latest opportunity with Disney+! Regardless of ad length, our partnership grants us exclusive rates to the platform, offering excellent value for your investment. Targeting is currently limited to provinces only, ensuring your message reaches the right audience within your desired geographic area. 

Additionally, it’s important to remember that targeting children’s shows is not permitted, and any content classified as PG+ must adhere to Disney’s standards. While targeting by series or content is not currently possible, our Run of Network deal ensures broad exposure for your brand across the platform. 

So, don’t wait any longer—seize the opportunity, embrace CTV advertising, and watch your marketing efforts soar to new heights.

Need expert guidance? Our team is here to help. Contact us today.