The Power of Google and YouTube in the Shopping Journey
I’m always fascinated by how consumer behaviour evolves. And through the chaos, one thing remains constant: people want convenience, relevance,…
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How Many Marketing Emails is Too Many
Email marketing is a powerful tool, but when does it become too much? Striking the right balance between staying top-of-mind…
10 Questions to Ask Your Marketing Agency
Picking a marketing agency is kind of a big deal. The right agency can help you grow, but the wrong…
A Guide to Digital Marketing for CPG Brands
I’ve been working in marketing for over 15 years and… CPG marketing is a different beast. Here’s the reality: Competition is…
