Measuring Brand Perception and Awareness in the Digital Age with Brand Lift Studies
Brand perception is a combination of a consumer’s emotions, past encounters, and opinions toward a brand or product. It plays…
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Is Keyword Research for Search Ads a Dying Art?
With all the recent AI developments, many day-to-day tasks in advertising have evolved and are now somewhat seemingly being replaced…
Finding The Sweet Spot: What Is a Good Ad Frequency?
Ad frequency is a critical component of any successful advertising campaign. It refers to the number of times an ad…
