Watch out for Automatic Call Extensions!
Whether you like it or not, Google is adding automatic call extensions to your AdWords account. The phone numbers are…
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Amazing New LinkedIn Ads Features
B2B marketers can rejoice! LinkedIn is updating its ad platform by adding new features that will help businesses both refine…
Make the most of AdWords’ cross-device attribution reports: here’s how
You already know that many of your conversions often originate on one device and finish on another. With cross-device attribution reports, AdWords has introduced a way to trace a visitor’s interactions with your ads across devices. Learn how to optimize based on these reports.
Why you should all be using Facebook’s Lookalike Audiences
Lookalike Audiences may be Facebook Ads’ most underrated feature. Upload one of your customer lists to Facebook, and then target a whole audience of people who share the characteristics of your customer lists. It’s magic. And it’s easy, too.
