Yahoo Conversion Assists – Better Data, Smarter Bidding
“Conversion Assists? What’s That?” We’re often asked what the “Assist” column means in Yahoo Search Marketing’s Panama platform. At this…
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Putting the Short Tail to Work
When optimizing an existing campaign, I commonly encounter a setup consisting of primarily short tail keywords to get potential customers…
SEMPO 2007 Survey: Ends Feb 1
SEMPO’s 2007 State of Search Engine Marketing Survey is open for participation. This is an opportunity for everyone who uses…
Happy Birthday Bloom! Hello Blog…
It’s with great pleasure and pride that we celebrate Bloom’s one year anniversary today. To commemorate this milestone, we’d like…