Introducing FW Canada

FW Canada is a trusted law firm specializing in helping people with Canadian Immigration. Transparency and relationships are paramount, and FW Canada was looking for a partner to fill in gaps left by the last agency they worked with.

Challenge

FW Canada needed to know exactly where their money was going and what it was generating in terms of actual sales. Their existing campaigns were set up to measure CPA, but didn’t show the bigger picture.
We needed to…

Take advantage of deep market and audience insights that were not being used
Focus campaigns on final sales, not just leads
Provide visibility as to which leads were converting to sales

Solution: Deep Partnership

We treated the FW Canada business as if it was our business.

We built new campaigns, added sales tracking to the lead form, and provided visibility at every step in the process.

We found inventive ways to make use of the insights the client provided.

We started with campaigns organized by location for tighter bidding controls per region, then set up sales tracking and lead-to-sale time to begin optimizing for better leads. Once the groundwork was laid, we then brought in the CRO team to turn a CPA program into a slender-budget ROAS program.

And the client, a savvy marketer herself, was with us every step of the way.

Here’s what we did:

Created new campaigns by location
Used advanced sales data to create reporting on lead quality
Ran high-performance Content Keywords campaign tests

Set the client up with Conversion Rate Optimization specialists
Implemented ongoing landing page A/B testing
Expanded channels to include Facebook, Bing, Remarketing & more.

The result: We reduced spend, grew conversions, and increased revenue

We did what we do best. And we made sure FW Canada was well equipped to keep those numbers where they need to be.

Here’s what happened:

Created new campaigns by location
Used advanced sales data to create reporting on lead quality
Ran high-performance DSK campaign tests

FW Canada communicates effectively with people every day, and helps them get into Canada. Because of the client-centric focus that Marisa and her team take, they know the importance of being informed and cared for by experts who produce strong results.