Case Study


Successful Website Migration for True Blinds

About True Blinds

Founded in 2017, True Blinds is a Quebec-based company specializing in the sale of high-quality window treatments at an affordable price. The owners bring over twenty years of expertise in the window covering industry.

The Challenge

Prior to working with Bloom, True Blinds navigated the Canadian market with two distinct websites: justedesstores.ca, catering to their French-speaking clientele, and trueblinds.ca, tailored for English-speaking audiences. In 2023, True Blinds sought collaboration with Bloom to address several challenges. Not only did they aim to enhance the SEO performance of their websites, but they also aspired to venture into the American market, requiring strategic adjustments and optimizations to facilitate this expansion.

The Solution

Bloom was tasked with devising a comprehensive migration strategy for True Blinds,
here is what our team did:

  • Selected the most suitable top-level domain (TLD).
  • Transitioned to .com to project a more globally inclusive image and avoid confining perceptions to the Canadian market.
  • Expanded True Blinds’ international presence.
  • Crafted a geolocation-based approach to tailor the visitor experience.
  • Ensured seamless adaptation to visitors’ currency to prevent frustration from encountering unavailable products.
  • Executed the migration meticulously to preserve the accumulated “link juice” from trueblinds.ca.
  • Leveraged the value of the existing domain to bolster the new .com domain’s emergence.





The Results?

The organic metrics sourced from GA4 analytics showcased impressive growth for True Blinds.

    1. Year-over-Year (YOY) Growth (April to November):

  • Sessions: +44%
  • Users: +51%
  • Engaged Sessions: +37.5%
  • Conversions: +50%

    2. November 23 vs. April 23:

  • Sessions: +70%
  • Users: +59%
  • Engaged Sessions: +74%
  • Conversions: +64%

The metrics retrieved from Google Search Console and SEMRush were exceptionally encouraging as well:

    1. Organic Impressions on Google Since Site Launch:

  • Total: +60,000
  • Users: +51%
  • Engaged Sessions: +37.5%
  • Conversions: +50%


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