Case Study
Youn Beauty Affiliate Hits 5-Figure Success in a Year
About YOUN Beauty
YOUN Beauty is an American beauty brand. They pride themselves on utilizing premium natural and organic ingredients, including scientifically studied compounds like vitamin C, retinol, and hyaluronic acid. Renowned for their commitment to quality, their products cater to all skin types, offering affordability without compromising efficacy.
Embracing cruelty-free practices, they ensure their skincare solutions are ethically produced. With a focus on excellence and inclusivity, YOUN Beauty delivers skincare that harmonizes nature and science, providing accessible, high-quality options for all.
The Challenge
YOUN Beauty mandated Bloom to grow its Affiliate channel, aiming to complement its existing paid and email marketing efforts. Recognizing the potential of affiliates in expanding brand reach and boosting sales, this decision marks a strategic move towards diversifying marketing strategies. By partnering with affiliates, YOUN Beauty aimed to expand its audience reach, enhance connections with current customers, and effectively promote the launch of Dr. Anthony Youn’s new book in January of 2024 (Younger for Life: Feel Great and Look Your Best with the New Science of Autojuvenation.)
The Solution
Bloom took specific steps to help YOUN Beauty’s Affiliate program grow. Aiming to boost sales and strengthen YOUN Beauty’s position in the beauty industry. Here is what we did:
- Initiated Affiliate program on a smaller platform for initial growth.
- Identified limitations of the initial platform and swiftly transition to Impact.com for scalability.
- Recruited larger publishers, leading to a significant surge in program performance.
- Set goals to increase sales through commission-only partnerships.
- Explored diverse partner types and deal structures to drive sales.
- Focused on nurturing existing publishers and offering incentives during peak seasons.
- Implemented year-over-year commission increases to strengthen partnerships.
- Allowed ample time for program growth and continuously tested different publishers and promotions.
- Leveraged insights gained during testing to optimize program performance throughout its lifecycle.
The Results?
We experienced exceptional growth, seeing January sales increase by +1150%!
Within a year, our program reached five figures, marking a remarkable surge of +162.43%. This progress was further boosted when we migrated to Impact.com, giving us access to more publishers and an additional growth spurt of +41.05%.
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