Case Study
A Successful Product Launch for Rowenta
About Rowenta
Rowenta presents a diverse product selection that blends unmatched technological excellence, elegant design, and exceptional user convenience.
Its objective is to enhance the daily comfort of its users through intelligent home solutions. Over more than a decade, Rowenta has dedicated its efforts to creating eco-intelligent products. Remaining true to its core principles, the Rowenta brand has collaborated with the WWF to prioritize eco-design in its innovative endeavours.
The Challenge
We partnered with Rowenta to support them with multiple facets of their marketing strategy, including creating scroll-stopping content for their social media channels to launch a brand new product: The Pure Pop. The primary aim of this partnership was to drive awareness and sales growth.
The Solution
To take the client’s social media and overall exposure to new heights, we implemented several strategies, including:
- Crafted an innovative social media and influencer marketing strategy tailored to our brand’s objectives.
- Formed strategic partnerships with 8 influencers spanning various niches and regions across Canada, effectively amplifying brand visibility among diverse audience segments.
- Authentically showcased our product through compelling content, ensuring genuine resonance with our target audience.
- Created a monthly content calendar aligned with the client’s objectives.
- Produced and edited a variety of content styles for social media, including Reels, photos and carousels filmed in-studio or on-site.
- Shifted our content strategy based on performance as we saw results come in.
The results?
The recent campaign yielded remarkable results, highlighted by a total of 281k video views, representing a substantial increase compared to our typical engagement metrics on Instagram and TikTok.
Additionally, influencer videos boasted an average engagement rate of 4.86%, marking a significant growth from our regular social media engagement rates.
Also, a surge in positive sentiment towards the brand was noted in the comments section, reflecting enhanced audience engagement and brand perception.
Rowenta described their partnership with Bloom as “Incredibly successful, Bloom did a great job on the social calendar – We want to thank all members who were involved in a job well done, we were looking forward to seeing all the posts in our feed! We loved everything produced by Bloom, they have done amazing content for Rowenta, especially the Pure Pop campaign. We are glad to have such nice talents working with us bringing innovation, results and great content.” They also appreciated “Bloom’s personalized support, the presentation of metrics and results, creative strategic approach as well as their constant suggestions for improvement.”
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