Pinterest Advertising Agency

Seize your opportunity to advertise on a social platform with Pinterest

Pinterest is in quite the unique position. Advertisers often overlook the power it holds when it comes to seamlessly integrating ads within the platform. With over 431 million pinners (Pinterest users) a month, Pinterest offers a chance for discovery, engagement, and conversion to all types of businesses, regardless of their size.

Blending a Pinterest ad campaign into your digital mix can only benefit your brand as the people using the platform genuinely seek your ideas and shop your store. That’s right, not only is Pinterest a place of inspiration for home office ideas or self-care tactics, it also delivers an elevated shopping experience beyond your typical e-commerce store.

Shopping and Buying on Pinterest

Managing Partner at Pinterest, Josh Barrick, tells Bloom that audiences shopping on Pinterest live a similar, customizable experience to that of shopping in-person. Recently added features have especially enabled customers who don’t know what they’re looking for to shop, browse, and explore products hand-picked by Pinterest’s innovative technology.

How Shopping on Pinterest Can Be Better Than Shopping Elsewhere Online

All-in-one medium

Pinterest has facilitated the ability for its partners to install product feeds from their e-commerce website and integrate them directly onto the platform. With all products in one place, shoppers have quick access to hundreds of millions of in-stock products from different brands around the world. This, in turn, diminishes the extra steps one would take to buy a product directly on an e-commerce store.

Computer Vision Technology

Through computer vision technology, Pinterest can match and present products extremely similar, if not the same, to the lifestyle visuals seen or pinned by a user. As this feature allows for a smooth buying experience, it also allows brands to increase in top-of-mind awareness.

Nearly all Pinterest searches are unbranded, meaning pinners rarely look for a specific brand, but rather a product, service, or idea that supports their needs. From there, companies of all sizes can increase awareness and engage with open-minded, intentional buyers.

The Many Ways to Shop

The goal of having multiple shopping formats is to ultimately drive inspiration all the way down to action. Shopping Ads, Product Pins, Shop in Search, Shop with Lens are a few of the Pinterest shopping tools.

Pinterest formats aim to transform any and all visuals into something purchasable.

Adding Pinterest to Your Ad Mix

All of the features mentioned above make Pinterest a go-to platform for consumers when they are planning a purchase or an event. Therefore, advertising on Pinterest just makes sense for a lot of e-commerce brands.

Plus, as a visual-first platform, Pinterest ads are simply an additive, even a solution, to a pinner. They do not intrude the browsing experience as the whole platform is essentially and entirely made of visual ads.

Creative Ad Formats

Though ads can seamlessly integrate the pinner’s experience, it’s important to ensure it doesn’t blend in with all the other pins. Standing out is crucial as brands typically have less than two seconds to grasp a user’s attention.

You can read all about the recommended creative and paid media tips in our article16 Pinterest Ads Best Practices.

Where Bloom Comes In

Bloom helps you plan, set up and optimize your next Pinterest campaign. We work alongside your in-house team to:

• Build the right campaign structure
• Target the appropriate audience
• Create top-performing Pinterest visuals
• Follow best practices
• Analyze your results and understand the impact of your campaign