Bloom’s Weekly Picks – March 14, 2014

Innovations / March 14, 2014

Here’s this week’s picks from the Bloom team. Don’t forget to Subscribe to our blog, follow us on Twitter or Like us on Facebook.

Google Debuts AdWords Consumer Ratings Annotations In US, UK & Canada

In addition to seller ratings and review extensions, Google is now offering the option to customer ratings to display customer feedback in your ads. The data is based on Google Customer Surveys and one of the main challenges will be the lack no-control of the ratings however, advertisers have the ability to opt-out of this program.

Google Makes It Official: New Search Results Design Goes Live For All

After some experiment time, Google officially launches a new design of the SERP. The goal is to unify the mobile and desktop experience. You can see a screenshot in this article to illustrate this new design. Gone are the underline on links, bigger titles, no more “yellow” box at the top and the small “Ad” label from mobile is now present on the ads.

Improve PPC Performance Now: How to Take Advantage of Seasonality

How PPC professionals are taking advantage of seasonality to improve their performance? Some tips and example in this article.

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What about you? Have you read anything interesting this week?

Share your reads in the comments!