Bloom’s Weekly Picks – March 07, 2014

Innovations / March 07, 2014

Here’s this week’s picks from the Bloom team. Don’t forget to Subscribe to our blog, follow us on Twitter or Like us on Facebook.

 Google Stepping Up Merchant Feed Enforcement

New improvement for the Google Shopping feed. Big G is going to disaprove incorrect GTIN, MPN and generally incorrect datas contained in “Identifier_exists” attribute. Take a look to your Google merchant center if everything is ok!

AdWords API For New Google Shopping Campaigns Now Available

The title says it all! We invite you to test this new API and give us feedback if it helps you to manage your PLA day-to-day.

4 Examples to Refresh Your Ad Copy

Ad copy is one of the most critical parts of your PPC campaign. See some tricks based on ecommerce experience but you can use some of the tips for any type of brand and client. And keep in mind that the most important is to differenciate yourself from your competitors!

Take Your Sitelinks to the Next Level With Descriptions

Make your sitelinks standout. This new process help you to expend your number of links in the paid seach ad and associate them to several pages on the website. Good examples in the article with screenshots too!

Google Improves GDN Targeting With Bizo Audience Segments

Reaching the right audience in display targeting is key to a successful campaign. Google is testing a Beta-version with Bizo to bring new audience segments to the GDN. More information in the article.

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What about you? Have you read anything interesting this week?

Share your reads in the comments!