Bloom’s Weekly Picks – Feb 14, 2014

Innovations / February 15, 2014

Here’s this week’s picks from the Bloom team. Don’t forget to Subscribe to our blog, follow us on Twitter or Like us on Facebook.

Landing Page Tips That Should Be Set In Stone [Infographic]

Landing pages are a crucial part of PPC. You can have the most creative PPC ad, but if it directs potential customers to a poorly put together landing page, then you are more likely to lose the sale right on the spot. Become a Landing Page Whisperer with these tried and true tips.

How to Generate Awareness Using PPC

Why spend so much on Superbowl ads when you can get tons of awareness and branding with PPC at a much lower cost? Read on to find out how to leverage PPC to build brand awareness and also learn what metrics to pay attention to. Several steps are defined to be sure that your PPC campaign will generate awareness: set your goals, identify your audience and make sure to measure everything.

Three important considerations for mobile PPC success

These days everyone is talking about mobile advertising. So, how can you get in on the action? Check out this learning curve smashing article and become a Mobile PPC Rockstar. You’ll learn about Insightful Reporting, Estimating Total Conversions and Tailoring campaigns for mobile.

Google strikes comScore ad measurement deal

Exciting news for advertisers: Google’s recent partnership with comScore will bring advertisers one step closer to transparent and actionable measurement of their ads. Marketers, will gain real-time information on ads clients have seen across multiple screens. It will first be offered to US clients only, before opening up internationally.

Ad Copy: The Forgotten Ingredient of PPC Success

One often overlooked part of a PPC campaign by even seasoned experts is ad copy. It’s easy to get caught up in campaign structure, bid strategies, metrics and even landing pages, but before any of that magic can happen you’ve got to get people to click. That’s where ads come in. Ads also can influence buying behaviour before potential customers even get to the site. Read on for basic yet poweful ways you can supercharge your ads.

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What about you? Have you read anything interesting this week?

Share your reads in the comments!