Bloom’s Weekly Picks – Jan 24, 2014

Innovations / January 24, 2014

Inspired by our friends at Clix Marketing and their awesome weekly news & views, we’re kicking off our own roundup version.

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Whether it’s PPC, Adwords, Facebook, Search, Social, Digital, Marketing…we’ll have it all for you. So kick back, enjoy the reads and stay tuned!

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New Look and Simpler Navigation Rolling Out in Adwords: Google announced it had begun a roll out of a new and improved navigation for the Google Adwords interface. Although we’ve been seeing some accounts have the new look for a few months, we started seeing more and more accounts move to the new interface this week. So far, it feels faster and is a welcome update!

What does the future hold for Adwords Editor?: With the new interface being rolled out, our friend John Lee writes about the future of Adwords Editor. Great read! Our take: @Google – anyone working on large scale campaigns badly needs the Adwords Editor: the web interface can’t replace it for speed and efficiency.

5 Critical Factors for Optimized Mobile PPC Targeting: There’s no denying that making mobile a key part of your PPC strategy is critical but it can also be a challenge. Joseph Kerschbaum writes about 5 critical factors.

Google’s Product Listing Ads: Adoption, Clicks, Mobile Continue Surge Study: This article is an excellent summary of the results of Marin’s research study for Google’s Product Listing Ads (PLA).

Google Remarketing Ads Found To Violate Canadian Privacy Law; To Revamp Ad Review System: Yes, the title is an attention grabber. Believe it or not this is specifically around the health industry- specifically the use of sensitive health industry in remarking campaigns…Makes a tons of sense if you ask us.

A former Googler’s Routine for Adwords Management: Frederick Vallaeys, a former Googler, shares his tips on how to keep an account in top shape! We’ve been running campaigns for a long time here at Bloom and we’re glad to see we have a similar takes on things.

What about you? Have you read anything interesting this week?

Share your reads in the comments!